NEW YORK – The new phones Pixel Google reflect the current trend of the sector, which favours the larger screens and the addition of new features to the camera to take better égoportraits and other photos.
Devices Pixel have barely made a dent on the market since their inception two years ago, but Google hopes to change that with its latest models, unveiled Tuesday at an event in New York.
Google uses the phone to highlight what it considers to be the best features of its Android operating system, challenging Apple and Samsung with a device designed for the consumer the more fortunate.
The third generation of phones Pixel is available in two sizes and the two feature screens, high-definition, which extend from one edge to the other of the device. This is the first time that Google adopts the format adopted by Apple last year with its iPhone X.
Google offers lower prices than those of Apple phones. The photographer Annie Leibovitz has also been hired to take pictures with the new Pixel in order to convince consumers that its camera is superior to that of the iPhone XS launched last month by Apple.
The Pixel 3 will be available on 18 October and will be sold from $ 799. It is $ 200 less than the model of iPhone for the less expensive, the XS.
Google has also launched a new device called the Home Hub that combines a small screen with a speaker connected to the Internet. It is similar to the Echo Show Amazon and the new device Portal of Facebook.
But again, Google will attack its competitors on the front of the price. The Home Hub will sell for US $ 149 when it will go on sale on 22 October. The new version of the Echo Show sells for at least 229 $ US, while the Portal is sold for 199 US$.
Far behind Apple
As usual, the phones Pixel is focused mainly on the search engine, the maps, the digital assistant and the video service YouTube Google.
Although all of these services are extremely popular, the web has, until now, attracted more media attention than that of the consumer. Google has sold about 7 million Pixels in the past two years, which is almost nothing next to 3.6 billion phones sold during this period, according to research firm International Data Corp.
Google does not disclose data on its deliveries of phones, unlike Apple, which has sold approximately $ 388 million of iPhone since the release of the first Pixel, in October 2016.
“If you have a tattoo of Google on you, then these are the phones for you,” observed the analyst of IDC, Ramon Llamas, about the limited interest for the Pixel up to the present.
Mr Llamas has been observed that Google was somewhat limited in distribution and marketing of the phones Pixel, because he didn’t want to alienate Samsung and hundreds of other manufacturers of devices that use the Android system in their own phones. As Android highlights Google’s services, it is essential for Google to sell ads via its search engine and other mobile applications.
The iPhone also has the Google search engine, but Google could pay up to 9 billion US $ per year for the privilege, according to the estimates of Rod Hall, analyst at Goldman Sachs.