Discount will have to pay a penalty of $ 700,000 for misleading ads

Discount devra payer une pénalité de 700 000 $ pour des publicités trompeuses

The car rental Discount Car & Truck Rentals has agreed with the competition Bureau to pay a penalty of $ 700,000 for misleading advertising regarding its price.

Following an investigation, the federal agency has found that Discount was announced in the rent prices unattainable by reason of mandatory fees added to the end of the purchase process.

The competition Bureau has also determined that the discounts advertised, suggesting to consumers that they would get a discount on their total bill did not apply to mandatory fees.

In addition, the various fees described as government taxes and mandatory surcharges were imposed by the company to recover its costs.

Discount is the fourth company rental of vehicles to conclude agreements relating to the practice of displaying the price of the partial, which resulted in penalties total nearly $6 million.

The others are Avis/Budget, Hertz/Dollar Thrifty, and Enterprise.

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