La Senza: all options are on the table

Les boutiques La Senza: toutes les options sont sur la table

MONTREAL – as it tries to refocus its activities, the owner of La Senza has decided to evaluate all its strategic options for the retailer of lingerie which has seen the light of day in Sherbrooke in 1966.

L Brands, owner of various banners including Victoria’s Secret and Bath & Body Works, placed a hand on La Senza in 2006 in the framework of its international expansion, thanks to a transaction of more than $700 million.

This established company in Columbus, Ohio, is now expected that the retailer of lingerie shows a loss of US $ 40 million) this year, while its revenue is expected to oscillate around US $ 250 million.

L Brands has not supplied the schedule which relates to options that will be evaluated for La Senza. The sign was made up of some 320 stores in Canada, and 330 elsewhere in the world when it is passed into the fold of american society.

This number is much lower today, since La Senza operates 126 points of sale in North America, and 188 others, which are not operated by The Brands, to international.

“In an effort to generate value for our shareholders and so we focus more on our core activities, we decided to evaluate all strategic options for La Senza”, said Thursday the director of investor relations for The Brands, Amie Preston, during a conference call.

It was the point on the financial performance of the company in the united states for the five-week period ended on 6 October.

At the beginning of 2012, The Brands had decided to transfer the activities of the head office in montreal-La Senza to its headquarters in the United States.

The american company tries to reposition its brand Victoria’s Secret, when it is facing an erosion of its sales due to the fierce competition from other retailers of lingerie such as Aerie, owned by American Eagle Outfitter, and Loves Me.

On 3 February, the network of Victoria’s Secret had 1124 stores in the United States and 46 other canadian territory.

Last month, the company of Columbus announced the closure of its shops of accessories is Henri Bendel.

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