4 December in the renovated cinema Multiplex in the shopping center “Komod” was prerelease the best commercials on the version of the Cannes Lions 2018. This is a selection of the brightest and most creative solutions from the best creators in the world.
Impressive ideas and craftsmanship, the cinematic experiments -is what distinguishes this work from the ordinary rollers, and rather equates them to works of art. Among the brands are working for Audi, Ubisoft, ADAC, Volvo and international NGOs. Now among three-hour compilation of the best examples of world creativity, the Ukrainian work not actually occur. Although some of it was filmed in Ukraine and was created with the help of Ukrainian production companies. The pride of the Ukrainian creative environment has received two Cannes Lion: the draft Witness the Ukrainian crisis media center (2017) and the branding of “Eurovision 2017” developed by agencies in Banda and Republique (2018). Therefore, the development trend of the observed and gaining momentum.
You can create the content of this level in Ukraine? This question was brought up during the panel discussion, opened the show. Among the participants of the discussion, Konstantin Kuznetsov – official representative Cape Lions in Ukraine; Dmitry Barsukov – CEO of Young & Rubicam Ukraine; Eugene rybczynski – Ukrainian politician, social activist, poet and journalist; Vitaly Pisarenko – Director General cinemas Multiplex.
The official representative of Cannes Lions in Ukraine, Konstantin Kuznetsov, expressed his hypothesis on the development of creative industries in Ukraine:
“Creativity cannot develop in a vacuum. In order to create a truly masterpiece of work, you need to learn from the best, and draw inspiration from examples of world arts: visual, theatrical, musical. The world is changing, today’s audience no longer just consumes the ads and starts to touch her. And we encourage the Ukrainian audience to be picky about quality of content. we are confident that the masterpieces occur at the interface of creative industries. This message Representation transmits a series of events in the framework of the Days of a creative spine in the Ukraine. The results to sum up, during the V Forum of creative industries, which will be held in September 2019“.
You can buy tickets on the website multiplex.ua and at the box office of the cinemas.
8 Dec 19:00 – premiere, Lavina Mall
9 Dec 19:00 – Kyiv (SkyMall shopping center, shopping center “Prospect”)
11 grudnia, 19:00 – Lviv
11 grudnia, 19:00 – Kharkiv
12 Jan, 19:00 – Krivoy Rog,
12 Jan, 19:00 – Dnipro
12 Jan, 19:00 – luck.