An NYC nonprofit receives $1 million in funding from Google to support financial literacy project for women

Google introduced Monday that nonprofit Girls Inc. of New York Metropolis will receive $1 million in funding as a part of the Google.org Impact Challenge for Women and Girls.

The Impact Challenge for Women and Girls is a $25 million philanthropy problem launched to support gender fairness targeted organizations. Women Inc. of New York Metropolis is one in all seven U.S. organizations chosen to obtain funding out of practically 8,000 purposes from gender fairness organizations world wide. 

Women Inc. will use the funds to support the “Her Future” project.

The project goals to assist ladies and younger women in underserved communities in New York and throughout the nation turn out to be financially unbiased and literate by way of a financial capabilities curriculum and a cellular app particularly designed to have interaction ladies and younger women of coloration. Women Inc. goals to educate women how to use, save and make investments their cash. With the funding, they are going to be in a position to do that at a bigger scale than ever earlier than.

By training and advocacy, Women Inc. prepares ladies to navigate gender, financial and social obstacles to advance to a extra equitable world. Photograph courtesy of Women Inc. NYC.

“We think this is a watershed moment, thanks to Google, it’s going to be a game changer in terms of young women’s relationship to money,” mentioned Pamela Maraldo, CEO of Women Inc. of New York Metropolis. Including, “We want this to be a new era in having women expect to  be financially capable and also to be confident in their financial capabilities.” 

Google.org started the problem as a result of knowledge from the Bureau Of Labor Statistics reveals women have been practically twice as likely to lose their jobs during COVID-19 as males. Google.org needed to support work that empowers women to attain their full financial potential, particularly in marginalized communities. 

Women Inc. particularly goals to attain women of coloration and younger women to change their attitudes and their relationships with cash and assist them perceive that cash is a software they deserve to use. 

Pamela Maraldo, CEO of Women Inc. of New York Metropolis. Photograph courtesy of Google.

“The pandemic recovery must be an inclusive one, and we know that when we invest in women and girls, we all benefit,” mentioned Jacquelline Fuller, President of Google.org in a press launch. 

Women Inc. can even take part in a four-month accelerator program led by Google’s Accelerator and Women Techmakers communities and Influence Problem accomplice, Important Voices, to transfer initiatives ahead. 

“There is no chance for real equality for women without financial capability,” Maraldo mentioned. Including, “Gender equality and financial independence go hand-in-hand.”  

Google.org partnered with a women-led panel of experts and gender equity-focused organizations like Vital Voices and Project Everyone to consider project proposals based mostly on innovation, influence, feasibility, and scalability. The chosen organizations are engaged on initiatives that may assist women and ladies, particularly these in geographically, economically, or socially marginalized populations, attain their full financial potential. 

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