On Wednesday night, at a celebration for the brand new Breads Bakery now open on the Higher East Facet, proprietor Gadi Peleg was beaming. “I couldn’t be more excited to come to the Upper East Side,” he advised Gothamist. “We started in Union Square [in 2013], then opened on the Upper West Side, and now we’re on the Upper East Side, and if you draw a line connecting those three, it feels like we’re giving a big hug to Manhattan, to New York City, the city that I love.”
The new outpost takes over the big house on Third Avenue that was residence to Maison Kayser for nearly a decade earlier than that bakery chain closed all of its places early within the pandemic. And, after all, the neighborhood misplaced the legendary, 116-year-old Glaser’s in 2018, so Breads has a fairly large gap to fill in these elements—with that in thoughts, the bakery is lastly providing a model of an NYC icon: the Black & White cookie.
“We’re a block away from where Glaser’s used to be, famous for their Black & Whites,” stated Peleg. “I am no historian, but all of the research that I’ve done suggests that they likely invented that cookie. There’s some idea that maybe it came from Germany a hundred or so years ago, but in Germany they’re called Amerikaners, so likely they came from here to there, and my guess is that Glaser’s is where it all started. And we’re so thrilled to be able to bring those cookies back to this neighborhood.”
The Breads model of the Black & White is each modern and scrumptious. As an alternative of the customarily too dry and cakey base, Breads makes use of flaky laminated dough as its basis, like a croissant, with buttery, barely salty breton cookies nestled inside. A vanilla-bean glaze creates the white facet, and the black facet will get its shade from darkish cocoa powder within the dough, and chocolate chips within the cookie. It is a difficult factor to fiddle with an icon, however Breads actually nailed it right here.
The Black & White is simply obtainable on the new UES location, as is their different new tackle a New York bakery traditional, the Marble Rye. That is much less a transforming and extra of an improve to the standard mass-produced loaves, and it is beautiful, with a crackling outer crust, tender chewy inside, and loads of tang to enrich no matter else you placed on it.
It is value noting that each of the brand new gadgets carried out essential cameos on episodes of Seinfeld, so you may most likely get Jerry saying “look to the cookie” caught in your head whenever you’re right here.
Along with these Higher East Facet exclusives, the brand new spot options all the standard Breads bangers, together with Chocolate Rugelach, Chocolate Babka, Cheese Sticks, Poppy Challahs, and particular vacation choices just like the upcoming Thanksgiving pies and Hanukkah Sufganiyot. Peleg stated he is not placing seating inside simply but, however there’s a well-heated curbside eating space out on Third Avenue for to-stay orders, and a full espresso program to maintain you even hotter.
Peleg has plans to additional increase the Breads mini-chain, together with an outpost coming to Rockefeller Heart within the new 12 months. “I’m so thrilled to be able to take what I believe is a positive bet on the city that I love,” he said. “All of this was born of the pandemic, and whereas there was some doubt as to the way forward for Manhattan, and there have been some debates as to the viability of this metropolis, my love for my hometown by no means wavered for one second. That is the best place on earth. This metropolis will all the time, all the time come again.”
The Higher East Facet Breads Bakery is positioned at 1294 Third Avenue, between 74th and seventy fifth Streets, and is at present open 7 a.m. to eight p.m. every day (212-633-BAKE; breadsbakery.com)