(Broadus) Family Affair: Inside Snoop Dogg and His Boss Lady’s Business Empire

Snoop Dogg is known for his laid-back but biting move, which makes any music he places out or visitors on ooze with languid cool. As tradition critic Lina Lecaro writes in her characteristic essay, “there’s one thing the D-O-Double GG has never, ever been chill about: his brand. Fo shizzle (we had to use it once!), Snoop Dogg, whose real name is Calvin Broadus, might be the busiest, most influential—and inspirational—hip hop mogul out there, with so many grassroots endeavors, companies big and small, high-profile collabs, diverse endorsements and novel ideas under his belt, it’s almost impossible to keep track, especially lately.”

Lecaro’s wide-ranging profile notes that Snoop and his household just lately purchased Loss of life Row Information—the label that launched his multivalent profession—and that the household biz is into every little thing from NFTs to hashish, spirits, gaming, music, TV, and movie.

Click here for a trip through the Broadus family business. —VV editors

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