Draft regulations on sugar-sweetened beverages-alcoholic: éduc’alcool denounces

Projet de règlement sur les boissons sucrées alcoolisées: Éduc’alcool dénonce

Photo: Elaine Thompson Archives Associated Press
Éduc’alcool is proposed that the draft regulations limit to a single standard drink of alcohol the individual portions of alcoholic beverages sugared to avoid misleading consumers.

The organization éduc’alcool is launching a final appeal to the government of Canada to provide an adequate structure for sweet alcoholic drinks that it deems dangerous.

Éduc’alcool has been deeply disappointed by the regulation presented in December, particularly for its lack of action on the packaging and to the labelling of these products. He also deplored the fact that the Health Canada proposal is to limit the alcohol content of individual servings of alcoholic beverages sugared to a standard glass and a half, or a little more than 20 grams of alcohol.

Éduc’alcool asserts that this choice is not based on any recommendation known, that it is not based on the guidelines of alcohol consumption at low risk and that it is not consistent with the products most commonly sold on the market.

The director general of éduc’alcool, Hubert Sacy, denounces that the proposed regulation to be so thin despite a nine-month consultation, which ended on Tuesday.

Éduc’alcool is proposed that the draft regulations limit to a single standard drink of alcohol the individual portions of alcoholic beverages sugared to avoid misleading consumers. It also submits that it does not need to target adults with the packaging and labelling, deploring the fact that the implementation in the current market of these beverages is clearly the younger consumers.

The federal authorities have decided to focus on the issue of sugar-sweetened beverages-alcoholic after Athena Gervais has been found without life in march last year in a creek behind his high school in Laval. It seems that the 14-year-old native of Saint-Félicien in the Lac-Saint-Jean had consumed one or more cans of FCKD UP, a drink that was sold for less than $ 4 and which contained 11.9 % alcohol in a format of 568 millilitres.

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