First-ever ‘Stranger Things’ pop-up to open in Times Square this weekend

The primary official “Stranger Things” retailer is bringing the Upside Down to New York Metropolis. On Nov. 6, the pop-up retailer will open to the general public, giving followers the prospect to immerse themselves in the unusual world of Netflix’s hit collection. 

Every room will take prospects to “Stranger Things’” most iconic places that includes distinctive memorabilia and merch from the Palace Arcade, Hawkins Excessive, Starcourt Mall, Scoops Ahoy and extra.  

“We are always looking for new and innovative ways to let Stranger Things fans see themselves more in the show they love,” stated Greg Lombardo, Head of Experiences at Netflix in a press launch. “This first-ever Stranger Things store sends them right into the heart of Hawkins, in a truly immersive retail experience, totally stoked with 80’s vibes and the chance to take home a piece of their favorite show with unique merchandise that isn’t available anywhere else. But be warned, you never know when things will turn Upside Down.” 

The pop-up retailer, positioned on the NW nook of forty second Road and seventh Ave, permits followers to discover the “Stranger Things” universe.

After wandering by means of a darkish hallway illuminated by pink lights, friends will step into Joyce’s Home the place the enduring ITC Benguiat alphabet stands out in opposition to the red-flower wallpaper. Rainbow Christmas lights hold from the ceiling. Right here, friends can buy unique Normal Mills Stranger Issues Cereal packaged in authentic containers from the ’80s. The again of each field has a pull-out panel with interactive parts. 

Starcourt Mall and Scoops Ahoy sit on the heart of the shop the place friends can store for “Stranger Things” attire, Netflix merch, candies from the ’80s and Benny’s Burgers and Scoops Ahoy attire. 

Subsequent to the mall, neon hues glow from the Palace Arcade. Followers can step inside to play video games like PacMan and Galaga on old-school arcade machines and customise “Stranger Things” themed attire and wall artwork.

Followers can discover the Palace Arcade from “Stranger Things” on the pop-up retailer.

When friends cross by means of the concrete arch to enter the Russian Lab, they’ll discover customized items equivalent to ‘Elegorgon,’ by Ecuadorian artist Chogrin, together with Stranger Issues themed Monopoly and a wide range of collectible Bandai Stranger Issues Hawkins Motion Figures, together with 16” Demogorgon Figures with interchangeable heads, all obtainable to buy.

The ‘Elegorgon,’ a customized piece by Ecuadorian artist Chogrin, obtainable for buy on the pop-up.

Housed in the Russian Lab are The Keys. Within the Netflix collection, The Keys is a machine constructed by the Russians to open the gates to the Upside Down. At this immersive retailer, followers can open the gates themselves. A pink laser beam will shoot from The Keys, unlocking a hidden Demogorgon in the Upside Down. 

The hidden Demogorgon in the Upside Down.

Followers may dance round on the Hawkins Center’s Snowball Dance however ought to make sure to be careful for the rats hiding in the lockers.  

Each 20 minutes the shop turns Upside Down. The rooms glow an eerie blue, lights flash and eccentric sounds echo by means of the rooms.

Pals and foes from Hawkins will roam the shop, and friends will get the prospect to stand up shut to the Russian Guards and hang around with Scoops Ahoy staff. 

The pop-up retailer is opening on what followers acknowledge as “Stranger Things Day.” Nov. 6, 1983 is when the principle character in Stranger Issues, Will Byers, went lacking in Hawkins, Indiana. Now, followers can step off the busy streets of Times Square to discover Hawkins for themselves.

The “Stranger Things” pop-up retailer.

The pop-up is open Monday by means of Sunday from 10 a.m. to 10 p.m. It’s positioned at 200 W forty second St New York, NY 10036.

Tickets to this interactive journey crammed with picture moments and enjoyable easter eggs are free however restricted. Stroll-ins are welcome, however entry isn’t assured for walk-ins. Reserve a ticket and obtain an unique present at

One other pop-up store is positioned in The Americana at Model in Los Angeles. 

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