There’s so much non-Broadway theater to see in New York, however monitoring down what’s taking part in and what’s price your money can seem to be a full-time job. Author and “Who? Weekly” podcast host Lindsey Weber writes “not broadway” on Substack, which is geared toward serving to folks discover nice off-Broadway exhibits which can be price your time. We requested her to share recommendations on how to turn into an knowledgeable in discovering reasonably priced tickets.
Typically, Broadway theater isn’t low-cost. Not in all instances, however, typically, if you need to see a buzzy Broadway present and also you’re not fortunate sufficient to win a lottery or present up early to the field workplace or wait in line in Instances Sq., theater is pricey.
Happily, not all theater is “on” Broadway (although so much of it’s in Midtown). There are numerous smaller theaters, smaller manufacturing corporations and shorter present runs which can be extra reasonably priced for the common New Yorker. However as a result of every thing is smaller, so are the advertising and marketing budgets, which implies that for a similar common New Yorker, it may be a bit more durable to know which exhibits are taking part in and the way to get tickets.
You shouldn’t have to be an skilled theatergoer to catch a buzzy present earlier than it makes its approach to Broadway, or see one thing spectacular regardless of a comparatively brief run. By the point a incredible present will get its New York Instances’ Critics Decide (additionally an effective way to know if one thing costly is price splurging on), it would solely have a number of performances left. And so they would possibly even be all bought out.
Listed below are my recommendations on how one can spend much less and see extra nice theater in NYC.
When you’ve ever seen a play you favored, subscribe to that theater’s e-newsletter.
The No. 1 greatest approach to know what is going on at smaller, cooler theaters in New York is to subscribe to newsletters. Is that this annoying to your inbox? Sure. Is it an effective way to get early entry to cheaper, higher tickets? Sure! Typically whenever you purchase tickets to a present, the theater will mechanically signal you up for his or her e-newsletter. This could usually be annoying in different eventualities, however for theaters these newsletters are the easiest way for them to let you know what’s taking part in and ship you coupon codes for main reductions on tickets. Most occasions, if you happen to commit to seeing a present throughout previews, you will get a seat for below $30! A steal.
As a result of I’m right here to assist, I’m going to share with you an intensive — however actually not complete – record of the theater newsletters I at the moment subscribe to.
In no explicit order:
Try to bear in mind the playwright’s title or the director’s title of productions you favored. Or – even higher – the manufacturing firm’s title.
The extra exhibits you see, the extra you’ll know what you want. Then whenever you see a selected author, director or theater firm you’ll know you’re grabbing a seat and also you received’t have to await the overview. Typically, when it comes to smaller theaters, the earlier you purchase a ticket, the cheaper it is going to be.
Listed below are some theater corporations:
Have you ever seen multiple present that you just’ve favored throughout a selected theater’s season? Contemplate a membership.
That is costly in the brief run, however cheaper in the long term. Do you know BAM’s base membership, which prices $85 a 12 months, will get you entry to 50% of day-of theater tickets? (It additionally will get you $8 film tickets.) Nearly each theater has a membership possibility, and whereas they aren’t low-cost, they could possibly be price investing in if you happen to’re planning to see all of the exhibits in a season.
Reap the benefits of being younger.
Many theaters have packages geared toward getting youthful folks to go see theater. When you’ve ever witnessed the gang at a matinee off-Broadway present, you perceive why. And once I aged out of those packages, it actually was an enormous bummer. However in case you are by likelihood nonetheless below the age of 35, you possibly can see so much theater for $30 or beneath. Listed below are a number of of the most effective packages: Lincoln Heart’s LCT, Manhattan Theater Membership’s 30 Beneath 35, Second Stage Theatre’s 30 Beneath 30, Irish Rep’s GreenSeats, Playwrights Horizons’ 30 & Beneath.
Be (not less than a little bit) on-line.
Goldstar and TodayTix are on-line ticket hubs that can typically have discounted tickets to exhibits which can be additionally someway nonetheless promoting the tickets full worth, so be sure to test them before you purchase to see if you happen to’re lacking out on a little bit low cost.
Or, be fully offline.
Bear in mind how I informed you that you just didn’t have to stand in line in Instances Sq. to get an affordable ticket? You continue to don’t, however if you happen to wished to get to the field workplace of a not-sold-out off-Broadway present an hour or so earlier than doorways open (however make sure that it’s after the field workplace opens!) there’s an opportunity you could possibly get a day-of discounted seat.