As the onset of the covid-19 pandemic modified almost each facet of society’s day by day life, so did it alter the world’s style tendencies. With remaining indoors emphatically steered in some international locations and utterly necessary in others, the world’s want for enterprise and social gathering apparel all collectively disappeared and was as an alternative overwhelmingly changed by an enormous demand for loungewear. Although the development got here to a head in 2020 and impressed quite a few new ventures in its wake, one long-time participant in the loungewear sport made a continued market influence with its high quality and expertly-driven designs; meet Lovello Elizabeth, the stylish and easy staples match for everybody’s wardrobe.
Based in 2014 by designer Alnika Lovello, Lovello Elizabeth has been making waves throughout the loungewear sector for years, far forward of the present-day craze for coziness. With the aim of mixing each consolation and private fashion into her sought-after designs, Lovello likewise crucially brings in her personal particular person ethos and identification as a biracial lady into the design course of, placing a definite and distinctive stamp on her Instagram-beloved assortment.
Variety is the truth is one thing Lovello Elizabeth appears to be like to uplift and embrace at its core, providing a set of sizing starting from XXS to XXL so individuals of all styles and sizes can take pleasure in the model’s luxe tackle cozy clothes. Past ladies’s put on, Lovello Elizabeth has expanded its vary to incorporate each youngsters and males and has massive plans in retailer to develop these classes, permitting the complete household to get in on the enjoyable.
Whereas covid-born imitations have tried to saturate the loungewear market, Lovello Elizabeth has regularly stood out with its dedication to high quality, solely releasing and promoting clothes — like its majorly in-demand jumpsuits — that has handed the model’s rigorous commonplace assessments.
“Quality has been the top priority since day one,” revealed Lovello. “It’s very important to me to make sure that fabric is the right fit for the design, that sizing is perfect in terms of range and fit, and that details are well put together. Sometimes collections take longer to release because I’m really focused on making sure we deliver on the quality.”
Having efficiently navigated its approach right into a nationwide model, Lovello Elizabeth has main model milestones set to hit the market quickly, together with resortwear, swim, and denim upcoming in 2020. In its transition away from a selected loungewear-focus and into a wide range of choices for all events, Lovello Elizabeth’s dedication to consolation and flexibility will stay steadfast in all upcoming collections, giving followers of the model’s signature ethos one thing to extremely look ahead to in the seasons to come.
Whereas the world begins transitioning again into its frequently scheduled programming, Lovello Elizabeth is about to stay a go-to alternative for style professionals throughout the map, having unequivocally demonstrated that consolation doesn’t want to be sacrificed to have top-notch private fashion.