MTA Knows The Only Sure Way To Make It To Broadway Is Through A Classic Ad Revival

MTA Knows The Only Sure Way To Make It To Broadway Is Through A Classic Ad Revival

It hasn’t been a very easy transition again for the Nice White Way, however issues are trying significantly better for Broadway since exhibits first began turning the lights again on. Each field workplace earnings and attendance figures have steadily climbed up since September, and there have been just a few campaigns on the a part of the town to encourage folks to securely return to reside theaters. The newest such marketing campaign comes along with the MTA, and it is the type of revival any Broadway aficionado will recognize.

The MTA introduced this afternoon that they’ve recreated the basic 1977 advert stating that the subway was “the one positive approach to make it to Broadway.” It featured a who’s-who of then-Broadway stars, including Eartha Kitt, Carol Channing, Martin Balsam, and characters from Grease, Beatlemania, The Wiz and Annie.

The new campaign, which has the same slogan, features modern Broadway stars from current productions including Moulin Rouge! Tony winner Danny Burstein and co-star Bahiyah Hibah, Six stars Adrianna Hicks and Andrea Macasaet, and Dear Evan Hansen‘s Jordan Fisher. There are also cast members from the likes of Waitress, Mrs. Doubtfire, Chicago, and The Phantom Of The Opera.

You can see both ads, plus behind-the-scenes photos of them taking the more recent shot, in the gallery above. It’s like they’re doing their own Halloween Subway photoshoot!

At a press conference today, MTA Acting Chair and CEO Janno Lieber was joined by the new stars of the ad as well as a couple from the original ad (Melody Meitrott Libonati from Grease and Alan LeBoeuf from Beatlemania).

“When the unique advert was made, New York Metropolis was popping out of disaster,” Lieber said. “There have been those that made the error of betting in opposition to New York, we find out about all of you, individuals who thought the town would not have the ability to come again. It occurred once more after 9/11. It occurred once more after Sandy.”

He continued, “We’re gonna see the type of rebound once more. We’re in a important second popping out of COVID. And as soon as once more, Broadway is a part of the town’s spirit and the town’s resurgence, which is why it is the proper time to reboot this historic advert. Simply as in 77, the one positive approach to get to Broadway is the subway.”

You’ll be able to see a behind-the-scenes video displaying the making of the brand new advert beneath.

Along with the group shot, there are additionally particular person advertisements with varied performers options. NY Journal experiences that the advertisements will begin popping up on digital screens and posters on the subway, LIRR and Metro-North beginning in mid-November.

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