New Barbara Kruger exhibition opens in Chelsea

New Barbara Kruger exhibition opens in Chelsea

Barbara Kruger has been raging in opposition to energy buildings and social constructs since no less than the Seventies and, as this beautiful exhibition of latest works in Chelsea hammers residence, her iconic, type-heavy collages really feel as important and related as ever.

Probably the most obvious, and miserable, instance on this particular week is Kruger’s iconic “Untitled (Your body is a battleground),” however unsubtle references to battles not but received abound.  

“Our exhibition has all the defining qualities of a great Kruger work,” Bellatrix Hubert, a senior companion and international creative director at David Zwirner, informed Gothamist. “There’s direct address, humor, subtle shifts in meaning, brilliant editing, strong pace and dynamic soundtrack – she confronts us with all the horrors of our society. So little has changed.” 

The exhibition is Kruger’s first at Zwirner, and the worldwide gallery powerhouse pulled out all of the stops, turning over the whole house on West nineteenth Avenue — often housing three separate exhibits — to the artist.  

Anchoring the exhibition are 9 giant installations, together with a significant new work from 2020, “Untitled (No Comment),” which assaults the senses with video, sound and textual content involving lazy memes, selfies, cats in bogs, and different commonplace strategies of web communication. It is a wild journey. 

Kruger has additionally digitally reconfigured a number of of her traditional works, including each video and sound to items comparable to Untitled (I store subsequently I’m) from 1987. At sure intervals, the enormous LED screens come alive and cycle by a sequence of descontructive edits. So, “I shop therefore I am,” turns into, “I need therefore I shop” turns into, finally, “I die therefore I was.” 

This latter set up options a whole bunch of analog collages on a dozen or so panels across the room as effectively, the place Kruger’s rage, intelligence and wit actually come to the fore.

There’s additionally a hilarious piece right here mocking the streetwear firm Supreme, which stole her signature look and has since tried to sue different companies for copying them. 

“The exhibition was a challenge as it’s a full on sensorial experience with video, LED screens, animation, text, wall coverings,” stated Hubert. “Each artwork is in sync, starting with the soundtrack on the sidewalk. But we had fun. The staff here was beyond excited to work with such a legend. Barbara has that great NYC sense of humor and a precision when it comes to installing art that inspired us all.”      

And if, after going to Zwirner, you need extra Kruger, on July 16, MoMA is unveiling a site-specific set up by the artist referred to as “Barbara Kruger: Thinking of You. I Mean Me. I Mean You.”

The Barbara Kruger exhibition at Zwirner opens Thursday night (the reception is from 6:00 to eight:00 p.m.) and runs by August 12. David Zwirner is situated at 519, 525, and 533 West nineteenth Avenue, and is open Tuesday by Saturday from 10:00 a.m. to six:00 p.m. 

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