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Geoffrey the Giraffe is making a comeback. 

Toys R Us is returning to in-person retail this yr after the corporate filed for chapter again in 2017. 

Macy’s can be opening Toys R Us shops inside its U.S. areas — together with six in New Jersey and one in Pennsylvania — simply in time for the 2022 vacation season, in response to a news release from the company.

The transfer comes as a part of an growth of Macy’s partnership with WHP Global, the agency that acquired Toys R Us again in March  2021.

The toy retailer’s debut in Macy’s shops started on the finish of July and can proceed by Oct.15. 

As of Aug. 8, open areas embrace Newport Centre Macy’s in Jersey Metropolis and Macy’s at Brunswick Sq. in East Brunswick.

4 New Jersey shops (Cherry Hill, Bridgewater, Paramus and Wayne) and one in Pennsylvania (Willow Grove) are “coming soon,” according to Macy’s website.

All Macy’s Toys R Us areas can be open earlier than the vacations, according to the initial announcement. There are a number of extra New Jersey, Pennsylvania and Delaware areas not at the moment a part of the Toys R Us areas revealed by the corporate.

View an entire record of Toys R Us at Macy’s shops here.

The in-store toy outlets with 1,000 to 10,000 sq. toes of Toys R Us devoted retail areas will characteristic hands-on toy demonstration tables and a life-size Geoffrey the Giraffe statue for photo-ops.  

“Geoffrey on a Bench” on the Macy’s Toys R Us location in Jersey Metropolis, NJ. (Photograph by Eugene Gologursky/Getty Photos for Macy’s, Inc. )

Macy’s may also be internet hosting in-store Toys R Us occasions in any respect U.S. areas from Oct. 15 by Oct. 23, set to incorporate family-friendly actions and numerous giveaways from manufacturers like Barbie, LEGO and Play-Doh. 

“Macy’s cannot wait to bring the Toys“R”Us expertise to life in our shops,” Macy’s chief merchandising officer Nata Dvir stated. “We hope Toys”R”Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys”R”Us has been incredible and our toy business has seen tremendous growth.”

Macy’s partnership with Toys R Us started on-line in August 2021, when Macy’s started providing unique Toys R Us merchandise on its website. Following the web site addition, the division retailer chain’s reported earnings for the primary quarter of 2022 noticed toy gross sales soar 15 occasions greater than the comparable interval previous to the Toys R Us partnership, the corporate stated.

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