Shake Shack is not any stranger to introducing restricted version menu objects, however the burger chain’s newest providing could also be its most luxurious creation but.
Beginning Feb. 10, Shake Shack eating places nationwide shall be providing a trio of things made utilizing white truffle: a beef burger, a mushroom burger and fries served with white truffle sauce.
The Danny Meyer-founded chain calls its newest specialty menu an effort to carry an ingredient historically present in high quality eating eating places to the lots.
“We thought it was something that nobody else could do in the way we could do it,” Shake Shack chief advertising officer Jay Livingston tells CNBC Make It. “We’re always trying to highlight great flavors and really unique ingredients, including ingredients that you couldn’t find in a fast casual kind of environment.”
Shake Shack’s White Truffle menu
- White Truffle Burger: Fontina cheeseburger, white truffle sauce, crispy candy onions on a toasted potato bun (begins at $8.99)
- White Truffle ‘Shroom Burger: Crisp-fried Portobello mushroom crammed with melted muenster and cheddar cheeses, white truffle sauce, shredded lettuce on a toasted potato bun (begins at $8.99)
- Parmesan Fries with White Truffle Sauce: Crinkle reduce fries with parmesan cheese and a facet of white truffle sauce (begins at $4.69)
It isn’t Shake Shack’s first expertise with truffle — the restaurant had a restricted version black truffle menu in late 2021 — but it surely’s the primary time it has labored with white truffle, which Livingston mentioned can value practically 4 time as as a lot as its black counterpart.
The corporate labored with luxurious meals importer Regalis Foods to provide you with a solution to incorporate white truffle into its menus with out asking prospects to interrupt the financial institution and in addition avoiding the synthetic flavors that cheaper truffle oils use.
“They found a way to turn it into a sauce with some olive oil in a way that was both really natural but also cost effective for our price point,” Livingston says.
Shake Shack will provide the menu for about three months, although Livingston famous that availability will in the end be determined by buyer demand.
“The last time [we did truffle] it ran short quite a bit,” he says. “So we never know what the demand will be, but we hope to have it up for about two and a half to three months.”
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